QASIMI

 

MEMORY AND THE HOUSE OF REMEMBERANCE - AUTUMN/WINTER 26 - 27

For Autumn/Winter 26, Qasimi by Hoor Al Qasimi reflects on memory as something carried, repaired, and protected. Continuing its collaboration with Lebanese, London-based artist Dala Nasser, the collection approaches clothing as a living archive, shaped through layering, mending, and hybrid tailoring. Protective silhouettes, architectural volumes, and tactile surfaces hold traces of landscape, process, and collective authorship, forming garments marked by time, place, and lived experience.

“Autumn Winter 2026 reflects on how memory lives within clothing. Each garment becomes a vessel — carrying fragments of the past, acts of repair, and the quiet ways we protect what we hold onto.”                     

   -Hoor Al-Qasimi                                      

 

Memory, archive, shelter and fragment are the summarisingterms for QASIMI’s Autumn/Winter 2026 collection, Memory and the House of Remembrance. A reflection upon the very premise of how we carry our memories, replicated in material form. For creative director Hoor Al-Qasimi the very garments wewear are a vessel for holding onto memories. Using the coredesign elements of QASIMI, clothes are layered, deconstructedand mended, referencing the way in which the past is stitchedtogether to form our personal remembrance. The collection,as in previous QASIMI seasons, looks to a hybrid sensibility forits formation, wherein it sits at an intersection of casualwearand tailoring. This reflects the very essence of mis-matchedmemories. Pleated shirts and billowing trousers sit alongside denim zip-up jackets and utilitarian pocket-heavy jackets. Earthy checksare used across trousers and matching jackets, as well as ona protective cape-esque coat. Carefully layered garments offer another level of protection, as well as a nod to the overlappingof scattered memories. It is an accumulation of personal experience. Across knitwear mending techniques are explored as acts ofrepair and continuity, with a reminder that a reconstruction ofan object carries presence, absence, and repair, in turn framingthe collection as a living archive of evocation. Modular jacketssit alongside slit dresses and knits. Tailoring is razor sharp, yetlineage offers sensual fluidity across the body.Silhouette is explored more so than ever. Cinched waists arejuxtaposed against wide trouser hems, offering a sense offluidity that in turn echoes installation structures inspired byartist Dala Nasser. Shape is imbued with a sense of personal protection and shelter via capes, scarves, and high necks. The collection is grounded in QASIMI’s familiar palette: muddybrowns, burnt apple, earthy greens, aged clay and slate greymake up the best part, with injections of burgundy and brightwhite. Once again Al-Qasimi has partnered with Lebanese, London-based artist Dala Nasser, who has leant her signaturenatural dyeing technique to the brand for the second season. Nasser’s artistry is embodied in the idea of landscape, decay,and memory embedded in matter. Her charcoal rubbingtechnique, developed with University of Sharjah students, addslayers to QASIMI’s clothing. The textiles are memory-infusedand scarred. Raw edges and loose threads are reminiscent ofher work - notably the marks central to her work with ancientLebanese sites.


“Working with QASIMI for the second time deepened ourongoing dialogue around imbuing fabrics with marks andmaterials specific to their ethos. This collaboration becamean exploration of process, memory, and place through myart and through bringing in students from the College of Artand Design, Sharjah to recreate my frottage technique acrossdifferent architectural landmarks in the city. This introduced alayered, personal dimension to the work where their individualinterpretations, shaped by the textures and histories of thesesites, infused the project with a sense of collective authorship;something that could only emerge through a genuinelysupportive and open artistic collaboration.”- Dala NasserAccessories-wise, the Autumn/Winter 2026 collection expandson its leather goods, and a new bag collection is conceivedas a permanent line. Each durable design has a fundamentalunderstanding of the brand’s hybrid language, combining soft,gathered volumes with rigid structure.The collection positions clothing as something not just tobe worn, but remembered, kept and held onto. Clothing isemotional archaeology. A lived experience.



CREDITS:

CREATIVE DIRECTOR
Hoor Al-Qasimi


STYLIST
Hanna Kelifa

CASTING
Shelley Durkan

HAIR
Roxane Attard

MAKE UP
Crystabel Efemena Riley

SHOES
Atelier Inscrire


JEWELLERY
Luca Marovino

MUSIC
Mimi Xu


CONCEPT/SPATIAL DESIGN
Leon Kacinari


VIDEO
Premices Films


LIGHTING
Hydra Design


RUNWAY PHOTOGRAPHY
Estrop Images


ARTIST COLLABORATION
Dala Nasser

 

 

ABOUT | QASIMI

 

Originally founded in 2015 by Khalid Al Qasimi, QASIMI is a London-based fashion brand with a Middle Eastern heritage. A brand for all genders, deeply rooted in the merging of cultures, socio-political inspirations, craft and a sophisticated flair for colour, QASIMI’s brand narrative centres around the idea of an urban nomad whose endeavours takes one on various journeys across the world - a culture dialogue and exchange, seeking to unite rather than divide through the powerful medium of clothes.

 

Sheikha Hoor Al Qasimi took over the helm of the Qasimi fashion brand from her late twin brother, after his passing in 2019, in order to preserve and further Khalid’s legacy. 

ENQUIRIES 

For further details or PR enquiries please contact:

 

Qasimi | qasimi@purplepr.com

 

Andrew Ceciliato | andrew.ceciliato@purplepr.com

Meredith Leeming | meredith.leeming@purplepr.com

Ebba Zickerman | ebba.zickerman@purplepr.com